I collaborated with the SapientNitro marketing team to concept and design information architecture journey maps. My directive was to organize information and strategize upcoming research in order to create a comprehensive visual data map for their customer behavior patterns.
We created journey maps for each of the four main archetypes established. This included their guiding principles, needs, wants, latent needs and top engagement channels. The team collaborated on creating an ideal shopping scenario for each archetype and where their moments of truth likely compel them to shift towards and away from making a purchase.
JOURNEY MAP: ALL ARCHETYPES
JOURNEY MAP: THE COLLECTOR
JOURNEY MAP: THE DIGIPHILE
JOURNEY MAP: THE HUNTER
JOURNEY MAP: THE SOCIALIZER
A CLOSER LOOK
